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Framing effect

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Framing effect

Do you know that?

Does 20% error rate sound worse to you than 80% success rate?

What is the reason for that?

This is due to the framing effect

We speak of the framing effect when our Decisions are influenced by the way information is presented.

Although both options in the example above say exactly the same thing, we rate them differently. In the first case, the mistakes are highlighted, in the second, the successes. Therefore, 80% success rate sounds better.

The framing effect can therefore mean that we overestimate like something is said and understated what It is said. As a result, we may choose worse options that are well worded over better options or information that is poorly worded.

This may result in the application process being Great attention is paid to how a person presents themselves. This is certainly important for a role in sales, but less so for a role in software development.

Exciting: People with higher levels of involvement and more information about a topic are less susceptible for the framing effect.

Sources

  • Nelson, Thomas E., Zoe M. Oxley, and Rosalee A. Clawson. “Toward a psychology of framing effects.” Political Behavior 19 (1997): 221-246.
Home
-
lexicon
-
Framing effect

Do you know that?

Does 20% error rate sound worse to you than 80% success rate?

What is the reason for that?

This is due to the framing effect

We speak of the framing effect when our Decisions are influenced by the way information is presented.

Although both options in the example above say exactly the same thing, we rate them differently. In the first case, the mistakes are highlighted, in the second, the successes. Therefore, 80% success rate sounds better.

The framing effect can therefore mean that we overestimate like something is said and understated what It is said. As a result, we may choose worse options that are well worded over better options or information that is poorly worded.

This may result in the application process being Great attention is paid to how a person presents themselves. This is certainly important for a role in sales, but less so for a role in software development.

Exciting: People with higher levels of involvement and more information about a topic are less susceptible for the framing effect.

Sources

  • Nelson, Thomas E., Zoe M. Oxley, and Rosalee A. Clawson. “Toward a psychology of framing effects.” Political Behavior 19 (1997): 221-246.

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Florian Dyballa

CEO, Co-Founder

About Florian

  • Founder & CEO of Aivy — develops innovative ways of personnel diagnostics and is one of the top 10 HR tech founders in Germany (business punk)
  • More than 500,000 digital aptitude tests successfully used by more than 100 companies such as Lufthansa, Würth and Hermes
  • Three times honored with the HR Innovation Award and regularly featured in leading business media (WirtschaftsWoche, Handelsblatt and FAZ)
  • As a business psychologist and digital expert, combines well-founded tests with AI for fair opportunities in personnel selection
  • Shares expertise as a sought-after thought leader in the HR tech industry — in podcasts, media, and at key industry events
  • Actively shapes the future of the working world — by combining science and technology for better and fairer personnel decisions
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